Pricing
Start free.Pay for the size of the list, not for every message.
The single largest line on most marketing automation invoices is sending — and here it is not on the invoice at all, because you send through your own mailbox or a provider you already pay. There is nothing for us to mark up, so we do not.
What you are actually paying for.
Three things, and they are the three that cost us something real.
How many contacts you keep. Contacts sit in a database with their event history, their consent ledger and their segment memberships, and that history is what makes the funnels good. Ten thousand contacts with three years of behaviour behind them is a materially different thing to store and query than ten thousand addresses.
Which channels you use. E-mail on your own sending costs us nothing per message. SMS, push and printed letters route through services with real per-unit costs, and those are passed through rather than bundled into a headline number designed to look small.
How much AI generation you use. Funnel drafting, creative generation and per-contact personalisation call a model, and a model call has a price. Personalisation is cached by creative and contact attributes, which is what keeps it from being a per-recipient charge on every send.
Everything else — funnels, triggers, segments, campaigns, the API, the MCP server, webhooks, reports, the validator, simulation — is the product, not an upsell tier.
Why there is no table on this page
We would rather quote you than guess at you.
A published grid of three plans is a guess about which shape of customer you are, and it is wrong for most people who read it. Two examples of how differently this lands:
Forty thousand contacts, e-mail only, your own mailbox
A large list and no per-unit cost anywhere in the system. On a conventional platform this is one of the most expensive shapes there is, priced on list size and sends together. Here it is priced on one of those things.
Nine hundred contacts, SMS and printed letters
A tiny list that costs real money to send to. A platform pricing on list size alone would charge you almost nothing and then surprise you; we would rather say the number in advance and have it be right.
So: tell us how many contacts you hold, which channels you want, and roughly what a month looks like. You will get a number, with the reasoning attached, and it will not change three months later because somebody discovered how you actually use it.
To be completely straight with you: there is no published price list for ClickSomo yet, and we would rather say that than invent a table for a website. If you want a number, ask — you will get one, and it will be a real one rather than a starting position.
Free, and what that means
You can build the whole thing before you pay anything.
Everything works
Contacts, consent, segments, funnels, creatives, campaigns, the API, the MCP server. There is no crippled tier where the interesting parts are behind a wall — the free plan is the product with smaller numbers.
Test sends are free
Send to yourself as often as you like, through the real renderer and the real sending path. A preview that takes a different code path proves nothing about the message that ships, so previews here are the real thing.
Simulation is free
Dry-run any contact through any funnel and read back every message it would send and when. That is enough to know whether this works for you before a single real message leaves.
The costs that are not ours.
Being honest about this is more useful than a low headline figure, because these are the numbers that surprise people.
E-mail. Your own SMTP mailbox usually costs nothing extra — it came with your hosting. A provider such as SendGrid has its own pricing, which you pay them directly and which is generally cheaper than the same volume bundled into a marketing platform.
SMS. Real per-message cost, varying by country, and it is why the segment counter matters: an emoji that turns one segment into three has just tripled that campaign's SMS bill.
Printed letters. Printing and postage, which is the most expensive channel by a distance and the reason it belongs in a funnel that reaches a hundred people rather than ten thousand.
Push. Effectively free per message. The cost is in the device registry and the pruning, both of which are ours.
- 1From usContacts stored, channels enabled, AI generations used.
- 2From your providerWhatever you already pay them. Unchanged by being here.
- 3Per-unit channelsSMS and letters, passed through, visible before you send.
- ×NeverA markup on e-mail volume. There is no mail server here to charge for.
One castomo accountOne wallet across the family
You bring your own sending.
We do not resell you your own reputation.
Send us your numbers
and we will send you a price.
How many contacts, which channels, roughly what a month looks like. Three lines is plenty, and you will get a real answer rather than a call.
Ask for a quote Open ClickSomo