ClickSomo, in six pictures
This is where your campaign arrives.Try to deserve it.
Fourteen centimetres from somebody's face, at an hour you did not choose, between a message from their sister and one from their bank. Everything in this product is built around that being a privilege rather than a channel.
Four channels.
One of them still arrives by post.
E-mail, SMS, push — and a printed letter, for the customer whose inbox everybody else has already given up on. Same funnel, same rules, same report at the end of it.
A list is not an audience.
Six thousand addresses is six thousand people who each decide, in about a second, whether this was meant for them. Fourteen triggers and sixteen actions exist so that the answer is usually yes.
The message we are proudest of is the one that never goes out.
She booked the table on Thursday. The Friday reminder asking her to book a table is cancelled, automatically, before it embarrasses anybody. Of all sixteen actions, the most valuable one does nothing at all.
Nobody buys from a newsletter.
They buy after one.
Which is why the funnel keeps watching after the send — clicks, scrolls, replies, the second purchase — and why ClickSomo sits beside the site, the payments and the booking rather than handing you a CSV and wishing you luck.
Set the rules once.
Then go and have dinner.
The sequence runs on its own days for months afterwards, in the channel that suits each message — and stops, quietly, for anyone who has already done the thing you were nudging them towards.
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