Tracking & reports
Numbers wey fit stand when person question dem
Open and click rate stop to mean wetin dem bin mean since 2021, and most reporting never catch up. Tool wey show you 62% open rate without telling you how much of am na Apple dey fetch image on top customer behalf no dey do you favour — e dey give you decision wey you go make wrong, with confidence.
Tracking dey live for im own host
Na t.clicksomo.com dey handle opens and clicks, and per-customer alias if you want your own. Dat separation no be for show. Tracking domains dey enter blocklist — sometimes because of wetin another person do — and blocklisted tracking host must never be di same host wey dey serve your application and your published pages.
E still mean say open pixel no carry application cookie, because e no dey on top di application origin and e physically no fit.
Click redirect dey signed and validated
Every tracked link carry signed token, and dem validate di redirect target against di link set of di message wey e belong to. Redirector wey go forward to any URL wey dem give am na open redirect, and open redirect for domain wey dey send mail, dem go find am and use am, usually inside weeks.
Unsubscribe with one click
Every bulk message carry List-Unsubscribe and List-Unsubscribe-Post as RFC 8058 talk, na wetin put di native unsubscribe button inside di recipient own mail client and wetin di big inbox providers dey require now. Dem honour am immediately, and dem honour am again at send.
- 1TokenSigned, e name di message and di link. No be encoded URL.
- 2Dem don validate amAgainst dis message own link set. Anything else dem go refuse am, dem no go follow am.
- 3Record amClick event on di contact — wey sef na trigger wey another funnel fit start on top.
- 4Dem redirect amTo your link. No cookie set, no application origin involve.
- iNo token by designNobody dey signed in when pixel load, so dis path dey narrow on purpose and e no read anything wey e no need.
Separate hostSigned and dem don validate am
Bots
Dem store am raw, report am filtered, always label am
Apple Mail Privacy Protection dey fetch every image inside every message wey e receive, whether person look am or no look am. Outlook SafeLinks dey visit every link to check say e safe. Both of dem dey produce events wey no different from person own, unless you look dem well.
Di raw one dey safe
Nothing dey throway. Di events wey dey under stay exactly as dem come, so if one filtering rule turn out say e wrong, you fit change am without don destroy di evidence.
Na di filtered one dem dey show
Di headline number na di one wey machine traffic don comot from, because na dat number you go want if somebody explain di choice give you.
Di label no dey optional
Every report talk which number na which one and how much of am na machine. Report wey mix dem quietly worse pass no report at all, because you go act on am.
Di practical effect dey sharp pass for A/B split. If variant A happen say more Apple Mail users open am pass variant B, comparison wey no filter go pick A — and e go pick am strong, with sweet margin, on top no information at all. Filtering no be over-careful here; na di difference between test and coin toss wey you believe.
Di part wey no sweet: your open rate go look lower here pass for tool wey count everything. Na dis number e don always be. You just dey read different one before.
Send no be result. Send na beginning.
Reports dem
Dem dey count am from di events, every time
Campaign and funnel counters dem dey compute am again from di delivery events instead of to dey add am on top. Counter wey dem dey add on each webhook na counter wey retried webhook go blow up — and provider webhooks dey retry by design, wey make am certainty no be risk.
How campaign dey perform
Delivered, opened, clicked, bounced, complained, unsubscribed — raw and filtered — plus di basis mix of di audience wey e reach. You fit export am as PDF for di client wey want paper copy.
Funnel drop-off
How many enter, how many reach each node, how many hit di goal and how many still dey wait. Di shape of di answer to "where we dey lose people", node by node.
Why dis person get dat one?
Every run write step for every node wey e enter: wetin e decide, on which values, and wetin e emit. Three weeks later real answer dey instead of guesswork.
Deliverability per domain
Bounce and complaint rates per sending identity and per sending domain, so you fit point di problem to one mailbox instead of vague feeling say things don worse.
Wetin we no dey do
No cross-site tracking dey, no third-party pixel, no advertising identifier and no data wey dem sell give anybody. Contact behaviour dem record am because funnel need am to decide wetin to do next, and e stay inside di project wey e belong to.
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E dey come to dash-b: campaign performance, funnel drop-off, list growth, recent sends and deliverability by domain as tiles wey you fit drop on any board, on di same account, with di viewer own credentials and no key ever reach di page.