Salon, clinic, studio and trade work
Your diary don already be marketing engine. Nobody dey work am.
Physiotherapy clinic sabi who dey come Thursday, who no show last Tuesday, and who dey come every six weeks before but stop for March. All three na message wey worth to send, and all three na person wey just dey plan to do am one day.
Five funnels
Built around appointment, because na dat one you get
Di first two go pay demself with di no-show wey go reduce before any oda thing switch on.
1 · Konfam and rimaind
Trigger: booking_made. Confirm am sharp sharp by e-mail with everything dem need — address, wetin to bring, how to cancel. Den one wait on di appointment date minus one day, and one SMS. People dey read SMS inside minutes, and na exactly dat property one reminder need.
2 · Di no-show
Trigger: one event wey your booking system post when person no show. Wait one day, den one message wey assume di best — tins dey happen — and make rebooking be one tap only. Goal: new booking. Nothing more if dem rebook.
3 · Aftawards
Two days afta di visit: how e go, here na di aftercare, and you fit leave review? Timing matter pass wording here. Two days dem go remember; two weeks dem no go remember.
4 · Di interval
Trigger: date_field, six weeks afta di last visit or wetin your interval be. "E don tey o — make we book you in?" Di most reliable money for any appointment business, and e need only one date per customer.
5 · Di regular wey stop
Trigger: segment_enter — five or more visits, none inside ninety days. Two messages, warm and short, den one tag and silence. Na people wey like you before but drift comot; na di cheapest customers for di business to bring back.
And di one wey worth stamp
Anniversary card, printed and posted, to di customers wey don dey come for years. One send_letter node inside di same funnel as everything else. Almost nobody dey do dis one, and na exactly why e dey work.
Why SMS na di channel here, and why e need care
Appointment reminder must to read before di appointment, and dat one rule out most of di inbox. People dey read SMS inside minutes, and na why e dey work and why e easy to spoil.
Three tins protect you. Dem dey count segments before send, so you go see say one single emoji or one unlucky diacritic don turn your one-segment message to three at three times di cost. Quiet hours go hold anything wey due overnight until civilised hour, and for reminder dat one na essential no be just polite. And dem dey honour STOP inside di service, because for most market na di law be dat, no be setting.
Di fourth tin na judgement, and nothing fit give you dat one: one reminder na service, two na nagging, and promotional SMS to person wey only give you dem number just to dey reminded about physiotherapy appointment na how business go lose customer forever.
- ⚡Wetin dey start am
booking_made— Torsdey 09:30, tritment rum 2. - 2Send emailConfirmation, address, wetin to bring, one-tap cancel link.
- 3WaitUntil di appointment date minus one day, at 18:00 local time. Field date with offset — no be fixed duration.
- 4Send SMS"Tumoro 09:30 wit Marta. Riplai or tap to shenj." Wan segment, e kount.
- ?Cancel am?If cancellation event come first, one goal node go end di run and di reminder no go send at all.
- 5Two days aftaAftercare and review request. Dem go respect quiet hours; Saturday morning dey okay, Saturday midnight no dey okay.
Field date, no be fixed durationE go survive clock change
At four o'clock di chair dey empty. E no need to be so.
How to start with wetin you get
Most of dis one dey run off one spreadsheet and one calendar
Di list wey you already get
CSV wey come from till, booking system or appointment book. E land as legitimate interest, MX-checked so dead address no go bounce, and dem go record the import so you go know later where each contact come from.
The dates
Last visit na the only attribute wey really matter, and every booking system dey export am. Put am on the contact and the interval funnel get everything wey e need.
The form
ClickSomo form for your site, or page wey you build inside dash-b. Na the only route wey dey produce real consent basis, so e worth am to get am even if e no collect anything except address.
If your booking system fit call webhook, point am to POST /v1/events and the confirm, remind and no-show funnels go all become automatic. If e no fit, the interval funnel still dey work from date wey you update on import — e no too fine but e far better than nothing.
The part wey people dey get wrong: the reminder no be marketing and the review request no be marketing, but the "we get new treatment" message na marketing. Dem deserve different consent bases, and to mix dem na the fastest way make person unsubscribe from the reminders wey dey actually help am show up.
One example wey don work
Physiotherapy clinic wey get two rooms, about eleven hundred past patients and no-show rate wey dey cost dem two appointments every week. Nobody don ever mail the list before.
The reminder funnel go enter first: SMS the evening before, with link wey fit cancel in one tap. Cancellation no be loss — slot wey dem release at six evening go get fill, but slot wey nobody show up for no go. Then the interval funnel, wey dey run from last-visit date, wey dey quietly find the people wey plan to come back but forget. Then the no-show follow-up, wey be one message and e no assume anything.
Three funnels, one import and one webhook. Whether e worth am depend on the clinic and the price of empty room on Tuesday afternoon — na number wey the clinic know and nobody else.