clickSomo
Vula i-ClickSomo

Ukuzenzekelayo kokumaketha — i-imeyili, i-SMS, i-push, izincwadi eziphrintiwe

Tshela into okufanele yehleke. Iyenzeka, ngosuku olufanele.

Ubhala umthetho kanye. I-ClickSomo iyakhumbula ingunaphakade — okungaphezulu kwalokho okwakungashiwo ngomfundi owayekwenza ngesandla.

Imithetho ayigcina ngawe

4 iziteshi esigqweni esisodwa14 izibangeli, 16 izenzo0 amaseva emeyili esiziphathi1 ulimi lokuthunyelwa, noma yimuphi umhlinzeki

Zama lapha — akukho akhawunti, akukho okufakwa

Chaza isigqi. Bukela lapho kudwetshwa khona, iqhaza ngeqhaza.

Bhala umusho ngobani okufanele bazwe kusuka kuwe, nini, nokufanele kwehleke uma bechofoza. Isibangeli, i-imeyili nemibhalo, ukulinda namaqhezu afika phephadini ngenkathi ubukela. Hudula amaqhaza, vula elilodwa ukulishintsha, bese ugcina okwenze. Akuthunyelwe lutho — lokhu kudweba nje isigqi.

Izimbono zokuqalisa ngazo

noma vula isigqi esilungile esenziwe ngaphambili

Indlela eyehluka ngayo

Letha abantu

I-CSV esitshini sakho sokukhokha, ifomu kusayithi yakho, ikhasi owakhiwe ku-dash-b, noma ikhodi yakho egibhela i-API ngethokheni yakho. Ithinta ngalinye lifika letha lapho livela khona kanye nangesisekelo ongabhala ngaso.

Tshela okufanele kwenzekile

"Khumbuza abantu usuku ngaphambi kwayo, ubuze indlela eyahamba ngayo ezinsukwini ezimbili ngemuva." Khetha isiqalo, faka imiyalezo ezinsukwini ozifunayo, noma bhala umusho uthole ifaneli (funnel) esayidwe ngawe. Bese uyifunda futhi ushintshe okungavumelani nawe.

Xhuma ibhokisi leposi futhi ushicilele

I-akhawunti yakho ye-SMTP noma umhlinzeki osusele ukhokha kuye. I-ClickSomo ayisebenzisi iseva yeposi, ngakho isithunywa sakho sokuthumela sihlala sobu. Shicilela, bese ifaneli iyasebenza — njalo uma isiqalo sivuleka, kuthinta ngalinye, ngosuku olufanele.

Zonke iziqalo, izenzo kanye namaphuzu emgudwini →

Ifaneli, isebenza

Lena indlela isonto lokulandelela obala elibukeka ngayo

Akusona isithombe sefaneli. Ukusebenza kuyilayini ngomuntu ngokweqembu lefaneli, futhi wonke amaphuzu angene kuwo abhalwe phansi naleso senqumo lasithatha kanye nalokho okukhiphe — yilokho okusiza uphendule "kungani lo muntu athole leli posisi?" ezinsukwini ezintathu ezizayo.

Ngemuva kokuthenga kokuqalaUkusebenza #12 604 · inguqulo 7
  • ⚡Isiqalisiapi_event — order.paid esitolo, i-oda lokuqala lo mhlinzeki wamainfomeshi.
  • 2Thumela i-imeyiliSiyabonga, kanye nezinto ezimbili abantu abazithenga ngokujwayelekile ngemuva kwalokho. Ukuvinjelwa kuhlolwe ngalesi sikhathi, hhayi lapho ifaneli idwebe khona.
  • 3LindaEzinsukwini ezimbili. I-wake_at ekusebenzeni — ayikho imigqa eqwelelekile, akukho okonakalisa uma uhlela ifaneli namuhla ebusuku.
  • ?Ukuhlolwa kwehinhaIngabe i-oda lesibili ifikile? Cha. Ukusebenza kuqhubeka. Bekufikile, ukusebenza bekuzophuma lapha futhi lo mhlinzeki ngeke athole okunye.
  • 4Amahora okuthulaKufanele manje, kodwa kusihlwa sendawo yendawo yalo mhlinzeki. Kugcinwe kuleveli yomyalezo kuze kufike i-09:00 — hhayi ngesiqondiso esikopishiwe kuzo zonke izigaba.
  • 5Thumela i-SMSAmagama ayi-14 kanye nesixhumanisi. Inani lezigaba kuboniswa ngaphambi kokuthumela, ngoba i-emoji eyodwa iyiguqula isigaba esisodwa sibe ezintathu.
  • 6Umgomo ufinyelelweI-oda lesibili. Ukusebenza kuphuma. Akukho ubani othola "sikukhumbule" ngosuku olulandela ukubuyela kwakhe.

Inguqulo iqinisiwe ekuqaleniIsinyathelo ngasinye sibhaliwe phansi

Izinqumo eziyinkimbinkimbi ukuzithola

Ukuthumela kulula. Ukuthumela kahle lapho amathuluzi ekhishi khona futhi wakushiya wedwa.

Lezi azona izilungiselelo ozivula ngazo. Yindlela injini eyakhiwe ngayo, futhi yizizathu zokuthi kufanele ukhuphule uhlu olusebenzayo ukuze uyise kokusha.

Imvume incwadi yezibhalo ngesisekelo esemthethweni, hhayi ibhokisi lokukhetha

Thinta ngalinye letha umugqa ngomjikelezo ngamunye: isimo, isisekelo esemthethweni, lapho livela khona, ubufakazi, kanye nangesikhathi. Ukungenisa kwe-CSV kufika njengoba legitimate_interest okungenani — hhayi njengoba consent, ngoba isipredishithi ayikwazi ukukhumbula ukuthi umuntu wavuma okuthile.

Umhlinzeki ongeso isisekelo angeke athunyelwe iposi. Ukungabikho akuvumelekile, fuh isistimu edala ikholomu elingenalutho njengokuthi yebo ekugcineni izothumela uhlu othile owathenga. Ngaphambi kohlelo lokusebenza liphume ubona inhlanganisela yesisekelo se-abathintekayo, ngakho "ngobani ngqo ngizobhala kubo, futhi ngobani ngingavumelekile" inempendulo esikrinini esikhundleni sememori yomuntu.

Ukungenisa, imigqa eyi-4 812Inhlanganisela yesisekelo
  • 1KulayishiweI-CSV yokungenisa esitshini. Umugqa ngamunye uvamile, futhi umthombo ubhalwe njengokungenisa.
  • 2I-MX ihlolweAmadomezi afileyo nabadlalisayo abanjwa ngaphambi kokuthi badinge i-hard bounce.
  • 3Isisekelo sinikezwelegitimate_interest, umthombo ubhalwe njengokungenisa. Ayikwazi ukuthuthukiswa ngokulayisha ifayela elifanayo futhi.
  • !Ayithunyelwa iposiImigqa eyi-311 ifike yingenawo ikheli elisebenzayo. Ihlala khona; ayiguquki ngokuthula ibe yisethi yabathintekayo.

Isisekelo esibekiwe ngesikhathi sokungenisaAkukaze kucutshungulwe

Ukuhlela i-funnel esebenzayo akubhobozeli muntu oseyingaphakathi kwayo

Ukushicilela i-funnel kubhala inguqulo engenakuguqulwa. Ukuqhubeka kuhamba nenguqulo umuntu ongenile kuyo, ngakho ungashintsha umyalezo wekusasa ngenkathi abantu abangazi-4 000 sephakathi nendlela kulo hlelo lwale viki, futhi bonke bagqamula endleleni ababeqalile.

Isizathu sokuthi lokhu kusebenza ukuthi ukulinda kuyisikhathi sokuvuka endleleni yomuntu esikhundleni seulayini wemigqa ebhaliwe kusengaphambili. Amathuluzi aqamba wonke amanyathelo alandelayo ngokushesha lapho umuntu engena awenazo izindlela zokugwema ukonakalisa abantu abasendleleni — imiyalezo isivele ikhona, ibhaliwe kuguqulo lwe-funnel osusile njengoba.

Ukuhlela ngo-16:40, othintana nabo abangazi-4 118 basendleleniInguqulo 7 → 8
  • 1Inguqulo 8 ishicileliweUmyalezo wosuku lwesi-3 ubhaliwe kabusha, kungezwe uhlukaniso.
  • 2KusendleleniIzinqubo ezingazi-4 118 ziyaqhubeka zihamba nenguqulo 7 kuze kugcine. Lutho oluhlelwe kabusha, lutho oluthunyelwe kabili.
  • 3Okungenayo okushaBonke abangena emva kwe-16:40 bahamba nenguqulo 8.

Ayikho imigqa ekulayini okufanele ibhaliwe kabushaAyikho imiyalezo ethunyelwe kabili

Imibiko ithi ukuphendula kwaphi kwakuyabantu nokuphi kwakuyizithuli

I-Apple Mail Privacy Protection ivula isithombe ngasinye kumyalezo ngamunye oyitholayo. I-Outlook SafeLinks icindezela isixhumanisi ngasinye ukuze ihlole. Noma yimuphi ithuluzi elibika ukuphendula okuluhlaza nokucindezelwa kubika lokho njengokuthakasela, inombolo exuba lokhu ngokuthula ingcono kakhulu kunokungabi nombono — ngoba wenza izinqumo ngayo.

I-ClickSomo igcina izenzakalo eziluhlaza, ibika izinombolo ezihlungiwe, futhi ibiza ukuthi yiluphi uhlobo. Ungakubona bobabili. Inguqulo engavumelani nayo yilena eqinisweni, futhi yilena esikrinini ngokuzenzakalela.

Umbiko wekhampasiOkuluhlaza vs okuhlungiwe
  • ✉Kuthunyelwe kufikeleKubalwa kusuka kuzenzakalo zokufika, kubalwa kabusha — akukaze kwandiswa endaweni.
  • 👁UkuphendulaOkuluhlaza nokuhlungiwe kuboniswa kanye, kubizwa izinga lezithuli.
  • ↗UkucindezelaUkuhamba kwezithuli kuhlukanisiwe. I-redirect esayinwe, ihlolwe ngokumelene nesethi yezixhumanisi yale mithombo.
  • iKungani kubalulekileUhlukaniso lwe-A/B olunqunywa ngokuphendula kwezithuli lukhetha ophumelele ongafanele ngokuqiniseka okuphelele.

Kugciniwe okuluhlazaKubikwa okuhlungiweKuhlala kubizwa

Ukuthumela kwakho kuhlala okwakho

I-ClickSomo ayisebenzisi iseva yemeyili. Uxhuma ibhokisi lakho le-SMTP — kuhlanganisa nalawo ukusingatha kwakho kusekunikeza — noma umhlinzeki osesikhokhela yena, njenge-SendGrid. Ayikho intela eyengeziwe ngomlayezo ngamunye epakishiwe, ngoba ayikho into epakishiwe.

Okuthola ngokuletha okwakho yiluphi olunye lwezwi lokufika. I-SendGrid ithumala ama-webhook e-JSON asayinwe; ibhokisi le-SMTP elivamile alithumali lutho futhi ama-bounce alo abuyela njengemeyili. Bobabili bahlanganiswa kuzenzakalo ezifanayo — ekulayini, kuthunyelwe, kufikele, kubekwe esecala, ukuphendula, ukucindezela, i-soft bounce, i-hard bounce, ikhalenda, ukukhansela ukubhalisa — ngakho ukushintsha umhlinzeki akushintshi lutho okubonakalayo.

Okubili okuyizimpawu, iphrojekthi eyodwaIzimpawu zomthumeli
  • 1Ibhokisi lakhoOkwezokusebenza. Inomkhawulo wayo wezinga, ngoba ukubetha ibhokisi elabiwe kumisa i-akhawunti.
  • 2Umhlinzeki wakhoOkwebhashi. Idome ehlukile, i-DKIM ehlukile — ikhampasi embi mayingafiki kumeyili yakho yokungena.
  • 3Okuphahlazeka kwemiyalezoI-SCP (SMTP) ayinawebhook, ngakho indlela yokubuyela ingabhokisi leposi elilinganayo elifunda futhi lihlukanisa i-DSN.

I-SPF, i-DKIM ne-DMARC kuhlolweUkuhamba okubikiwe

Iziteshi ezine

I-funnel eyodwa ingafinyelela umuntu ngezindlela ezine ezahlukene

Isikhumbuzo siya nge-SMS ngoba abantu bayifunda phakathi nemizuzu. Ibali liya nge-imeyili ngoba linendawo eningi. Ikhasimende elifanele istempu lithola into eshicilelwe. Yiziphi iziteshi umyalezo osebenzisa zingumklamo we-node, hhayi wethuluzi okufanele ulivule.

I-imeyili

Kunikezwa kusuka kudokhumenti kuya kumathebula ne-CSS engaphakathi, enokukhethwa okumbalwa okwenziwe nokumbala ophephile kumodi emnyama. Ukukhansela ukubhalisa ngokucindezela okukodwa njengoba i-RFC 8058 idinga. Isexwayiso ekushicilelweni uma kuzonqamuka ku-Gmail.

SMS

Ngomyalezo okufanele ufundwe namuhla. Izigaba ze-GSM-7 ne-UCS-2 kubalwa ngaphambi kokuthumela, ngoba i-emoji eyodwa iguqula umyalezo wezigaba ezithathu. I-STOP ihlonishwa ngaphakathi kwenkonzo, hhayi kushiye kuwe.

Phusha

I-Web Push ene-VAPID nokuhlinzekwa kwe-RFC 8291, kanye ne-iOS ne-Android. I-410 esuka kumnikezeli isusa umugqa wedivayisi, ngoba amathokhosi angeke asuswa athulele enzansi izinga lakho lokufika.

Iziphequluli ezishicilelwe

Idokhumenti efanayo, inikezwa nge-print CSS kuya ku-PDF, ngamakhasimende afanele istempu. I-node ku-funnel njengenye yonke, ngokulinda okufanayo nokuhlolwa kwezinhloso efanayo phambi kwayo.

Indlela isiteshi ngasinye esisebenza ngayo →

Ingxenye yekhulu elinye, futhi ilusizo ngokuphelele ngokwayo

I-ClickSomo ingxenye yezokumaketha yomndeni we-castomo. Ukuthumela, i-SMS kanye nokudonsa zizinsizakalo ze-castomAPI umkhiqizo ngamunye womndeni angazibiza; ukungena ngemvume yi-akhawunti eyodwa ye-castomo oyisebenzisela dash-b kanye nezinye; ukusebenza kwemikhankaso, ukwehla kwe-funnel kanye nokukhula koluhlu kufika ku-dash-b njengamathayili owadonsa kunoma yibhodi.

Akukho lwalokho okudingayo. Amanye ama-akhawunti lapha yiluhlu olulodwa, ibhokisi leposi elilodwa kanye nama-funnel amathathu, axhunywe lutho.

Ukuqhathanisa okuqinile: uma konke okudingayo ukuthumela le ncwadi yezindaba kubantu abangu- ngoLwesine, zonke izithuthukisi kule ndawo zenza lokho, kuhlanganisa nale, futhi ukuhamba akufanele ntambama yakho. Isizathu sokuba lapha yisigaba sesibili — impahla yokuvuma okufanele ikwazi ukufakazela, uchungechunge olufanele luyeka uma umuntu ethenga, umbiko okufanele usinde ukubuzwa, kanye ne-ejenti noma iskripthi ofuna ukuqhuba yonke into kusona. Lapho i-ClickSomo ihlala khona →

Sitshele ukuthumela okwamanje, futhi kangakanani.

Sizokukhombisa ukuthi kubukeka kanjani lapha — ngokuvamile nge-funnel edwetshwe, ngoba lokho kushesha kune-paragraph mayelana nayo.

Vula i-ClickSomo Khuluma nomuntu