Ukuthengisa nge-e-commerce nokuhweba
I-oda lesibili yonke into
I-oda lokuqala libiza kakhulu futhi usukhokhele ngalo. Ilesibili libiza umyalezo othunyelwe ngesikhathi esifanele kumuntu osebhekene nawe. Amatolo amaningi ayakwazi lokhu kodwa akwenzi lutho ngaso sonke isikhathi, ngoba ukukwenza ngesandla kusho umuntu oqapha uhlu njalo ekuseni — okuqhubeka amaviki amathathu nje.
Izindlela eziyisithupha, ngokulandelana okufanele kwakhiwe ngako
Qala phezulu bese uyeka uma usuphelele amandla
Ngasinye sizimele. Zintathu zokuqala zifanele ukuba zikhona phakathi neviki; zintathu zokugcina zifanele ukuba zikhona ekupheleni kwekota yonyaka.
1 · Ukwamukela
I-Trigger: list_join noma form_submit. Imiyalezo emibili phakathi nezinsuku eziyishumi — ukuthi ungubani, okulindwa yibo, kanye nento eyodwa efanele ukubheka. Bese kuyeka. Le funnel inquma ukuthi imiyalezo eyikhulu elandelayo izovuleka yini, futhi yilona amatolo amaningi adlulela kuyo.
2 · Ibhaskithi elishiyeke
I-Trigger: i-api_event umhlinzeki wakho oyithumala uma ibhaskithi liphola. Linda amahora amane, thumela isikhumbuzo; lola usuku olulodwa, thumela elinye ngesizathu sokubuyela. Inhloso: i-oda. Ngemizuzu eya kufika, okunye kuyakhanselwa ngalowo muntu ngokukhethekile.
3 · Ngemva kokuthenga
I-Trigger: payment_made. Babingelela ngehora elifanayo. Linda kuze kupakishwe iphakheji, buza indlela eyahamba ngayo, futhi cela umbono ngesikhathi isikhumbuzo sisasha. Bese uphakamisa okuthengwa ngokujwayelekile okulandelayo — kusuka ezakhiweni zakho, hhayi ukumangaliswa.
4 · Ukwephula isikhathi
I-Trigger: date_field enesikhathi esithile kusuka e-odini yokugcina — amaviki ayisithupha ikhofi, izinyanga ezintathu izihlungi, unyaka into abayicabangi kuze iphule. I-funnel ethembekile kakhulu yemali ezohwebo, futhi idinga usuku olulodwa.
5 · Ukubuyisela
I-Trigger: segment_enter — ama-oda amathathu noma ngaphezulu, awanamahlanu ezinsuku ezingama-90. Imiyalezo emibili, bese uthola ithag kanye nethula. Ukuthumela njalo kubantu abayekile ukulalela kuyacisha idumela lakho lokuthumela futhi akukutsheli lutho.
6 · Incwadi ye-VIP
Amakhasimende akho angu-100 aphezulu ngenani, ngosuku olukhetha lona: i-node ye-send_letter, ephrintiwe futhi ethunyelwe ngokuposiwa. Bonke abanye kubhokisi labo labafundayo bangabhiqabhiqazi; akekho osemsila wokuposa. Kuyifunnel efanayo, ne-node eyodwa ehlukile.
Kungani i-node yenkolo ibalulekile lapha kunanini
Izinhlelo zohwebo zimfushane, ziyaphangisa futhi zihlangene. Umuntu angaba kwi-funnel yebhaskithi elishiyeke kanye ne-funnel yokubuyisela ngentambama eyodwa, futhi ukwehluleka akubonakali: ikhodi yensango ifika ngemizuzu engama-20 ngemva kokuthi bakhokhe intengo ephelele.
Inhloso iyekisa ukuqhubeka kwalowo muntu ofinyelela kuyo, futhi kuphela yena. Inhloso ye-funnel yebhaskithi yiyona i-oda. Inhloso yokubuyisela yiyona i-oda noma yiluphi. Inhloso yesicelo sokubuyekeza yiyona i-review. Ngasinye siyeka ngeziqu zaso, futhi umuntu uyeka ukuzwa kule sequence ngaleso sikhathi isebenzile.
Ingxenye yesibili yi-exit_funnel: ukungena kwi-sequence ngemva kokuthenga kungakhipha umuntu kwi-sequence yokubuyisela ngokuqondile, ngoba ikhasimende elithengile ngeke libe yilona elilalile.
- ⚡Isiqalisi
api_event—basket.abandoned, inani 214,00 zł. - 2LindaAmahora amane. Adele kakhathi ukuthi angabi yinsela, afushane kakhathi ukuthi asasuke esebenza.
- 3Thumela i-imeyiliAmahora okuthula. Agcinwe endaweni yomlayezo kuze kufike ngo-08:00.
- 4KuthunyelweIhashe elivulekile kuphela, nokunye konke ngaphakathi komlayezo akunalutho.
- ?Ukuhlolwa kwehinhaI-oda ifakwe? Akukabi lutho.
- 5Linda, bese ithuba le-SMSIsigaba esisodwa. Kubalwa ngaphambi kokuthumela.
- 6Umgomo ufinyelelweI-oda ikhokhelwe. Ukuqhuba kuyaphela. Umlayezo wesithathu awubhalwa nakancane, akuthunyelwe.
Amamlanezwe amabili, hhayi amahlanuKumiswe yisiphetho
Ukuthenga okwesibili kudula okokuqala. Kakhulu.
Ukwenza itholo yakho ikhulume nalo
Izixhumanisi ezintathu bese usuqalile
Oxhumana nabo baphakathi
Ukukhishwa kwekhophi kusuka kukhasimende lakho ukuqalisa, okungeniswa ngesisekelo esemthethweni osibeka ngokucacile. Ngemva kwalokho, ikhasi lakho lokukhokha lithumela ku-POST /v1/contacts ngetokheni yakho, noma ifomu kusayithi lakho lenza lokho.
Amacala angena
POST /v1/events nge-basket.abandoned, order.paid, order.shipped nanoma yini enye itholo yakho eyaziyo. Amagama akho, umthwalo wakho. Ngabunye uba yisibhali-sikhali, isimiso kanye nenhloso.
Ukuthumela kude
Ibhokisi lakho leposi noma umhlinzeki owasekhona. Akukho mali engeziwe ngomlayezo ngamunye lapha, futhi udumo lokuthumela lwetholo yakho luhlala luhlobene netholo yakho hhayi luhlanganiswe nabangazazi.
Uma itholo yakho seyithumela ama-webhook — eziningi ziyakwenza — ukubheka kule ndlela yezehlakalo kuvamise ukuthatha ilanga elilodwa. Izimpawu ozithumela nayo oxhumana nayo yilezo ezenza amasigaba abe buqotho ngemuva: inani le-oda, inani empilweni yonke, isigaba sokugcina, usayizi owujwayelekile. Thumela kanye bese wonke umjikelezo ozayo uyawasebenzisa.
Icebo elingajabuli: yakha umjikelezo wokwamukela kuqala, nakuba ihashe elilahlekile libukeka linenzuzo engaphezulu. Uhlu olushiswe ngemilayezo emibili emihle iguqula kangcono kumjikelezo ngamunye olandzelayo, futhi uhlu olungezwanga lutho kusukela ngalapho ubhalisela khona luzophatha isikhumbuzo sakho sesihlahla esilahlekile njengesipamhi — ngendlela eqondileyo.
Isibonelo esichazwe ngokuphelele
Ibhekari elinetholo elincane ku-inthanethi nemikhawulo eyizinkulungwane ezine kusuka eminyakeni emithathu ye-oda. Uhlu alukaze lunikezwe iposi ngendlela efanele, okusho ukuthi alukaze lunikezwe iposi ngendlela engalungile.
Ukufakwa kwehlu kufika njengentando eyisisekelo, ngoba yilokho umlando we-oda ungqokoqo ngempela. Ukuhlola kwe-MX kususa izikhulu zamakheli angabe abhampa kanzima. Umjikelezo wokwamukela uyaphuma kubo bonke ababelethe ngonyaka odlule, futhi ubuza — ngendlela ethokozisayo, kanye — ukuthi bafuna into yenyanga yonke, okuguqula ingxenye yohluaba isisekelo esiqondile se-consent. Bese umjikelezo wokugcwalisa uqala ukusebenza ngesiqephu sedethi, nomjikelezo wesihlahla esilahlekile uqala ukubamba labo itholo ebiseyilahlela ngo-19:07 ngoLwesibili.
Kungumjikelezo wamathathu nokufakwa okukodwa. Inani lalo lonke luncike kakhulu ebhekari, futhi noma ngubani okutshela iphesenti uyakwakha.