Iimeko zokusebenza

Injini efanayo, iinkcazelo ezine ezahlukeneyo ze-"injongo"

Akukho nto itshintsha phakathi kwezi kwaye ngaphandle kokuba yintoni ebizwa ngokuba yisibhengezo kwaye yintoni ebizwa ngokuba yimpumelelo. Ishop ifuna iodolo yesibini. Isibhedlele sifuna ukugonywa kwentlanganiso. I-SaaS ifuna ukusetyenziswa kwe-feature. I-agency ifuna zonke ezintathu, amashumi amabini ngaphezulu, ngaphandle kwamashumi amabini ekopi yefunnel efanayo.

Urhwebo lwe-intanethi nentengiso

Ukwamkela, intenga eyalahlekeyo, emva kokuthenga, isicelo sobugcisa, ukuzalisa kwidate field, kunye ne-win-back kubo abathulile. Injongo malunga nesibini iodolo, kwaye isizathu sokuba i-node yenjongo ibalulekile kukuba akukho mntu kufuneka atshixwe "simthanda" ngosuku olulandela ukubuyela kwakhe.

Iifunnel, ngokulandelelana →

Iishishini zenkonzo

I-salon, isibhedlele se-physiotherapy, igarage, istudiyo, irestaurant. Idiary sele yinjini yentengiso; ayinamntu osebenzayo. Qinisekisa, khumbuza ngosuku olulandelayo, landela i-no-show, cela ubugcisa ngelixa isakhumbuleka, kwaye qaphela umsebenzisi othile ongenayo ukususela ebusika.

Iifunnel, ngokulandelelana →

IiSaaS kunye neeqela leemveliso

Imveliso yakho iyazi ukuba ngubani osebenzisayo, ngubani omisile kwinyathelo lesithathu kwaye ngubani ongenayo kwiifortnight. Thumela ezo njengeminyhadala kwaye ulandelelano lubhala ngokwalo — kwaye, ngakumbi, miyeka ngokukhawuleza xa umntu enza into owakhuthaza ngayo.

Iifunnel, ngokulandelelana →

Ii-agencies

Ifunnel enye, eyakhiwe kanye, isebenza kwiiprojekthi ezili-20 ngeencwadi ezili-20 zokuthumela — nganye kwi-domain kunye nereyithi yomthengi. Umbiko ngomthengi ongafuneki umnxeba ukucacisa, kunye ne-API yokwakha nantoni na abaphathi be-akhawunti abayifunayo.

Iifunnel, ngokulandelelana →

Umboniso ongaphantsi

Iifunnel ezintandathu ziyakwazi ukubonelela kwimfuno eminingi yabo bonke

Nokuba yintoni ibhizinisi, iifomu ezisixhenxe ezingama-6 ziyavela. Kufanelekile ukwazi ukwazi, kuba umahluko phakathi kweebhizinisi ngokwesiqhelo yinodwa enye.

Ukwamkelwa

Umntu ujoyinile. Imiyalezo emibini okanye emithathu kwiifortnight ethi ngubani wena nento elindelekayo, emva koko miyeka. Ifunnel eninzi yexabiso engayenziwa ngabantu abaninzi, kuba yileyo igqiba ukuba iishumi ezili-100 ezilandelayo zivulwa.

Ukukhuthazwa

Baqalile into kwaye abayigqibanga. Intenga, ireservishini, ifom, inyathelo letyathelo. Isikhumbuzo esinye, isiqhelo esinye, emva koko bashiye bodwa — nge-node yenjongo ukuze umyalezo wesibini arhoxiswe ngokukhawuleza xa begqiba.

Emva kwento

Bathengile, batyelele, babekho. Babulela, cela ukuba kwakunjani, kwaye cebisa into edla ngokulandela. Yile iphela apho isicelo sobugcisa sifaneleka, ngexesha inkumbulo isakhumbuleka.

Usuku

Usuku lokuzalwa, ukuvuselelwa, i-interval yesevisi, unyaka ukususela ekutyeleleni kwokugqibela. I-date_field trigger nge-offset — iintsuku ezintathu ngaphambili, iintsuku ezithathu-and30 emva — kwaye akukho spreadsheet yemihla abanye kufuneka bakhumbule ukuyijonga.

Abo bathulile

I-segment iyafumana: iiodolo ezintathu, akukho nanye kwiintsuku ezili-90. Bangena, bafumana imiyalezo emibini, kwaye okanye babuyela okanye bachongwa njengabadala kwaye bakhululekile. Ukuthumela ngaphakathi kubantu abayekile ukulalela yindlela ireyithi yomthumeli edlula ngayo.

Isibhengezo

Hayi funnel — icampaign. I-audience, eyenziwe kanye, ithrottle ukuze iposi elincinane lingaphazanyiswa, kwaye ibalwa kwiiminyhadala yokuthumela emva koko. Yifom eyahlukileyo kwaye igcinwa njengenye.

Iintlobo ezine zebhizinisi, umbuzo omnye: ngubani uthulile?

Okwahlukileyo apha, ngokwenene

Izinto ezintathu ziyaphinda zivele xa abantu bebe sebenzisa oku kwinyanga, kwaye akukho nanye yazo yento ababhalisela kuyo.

I-node yenjongo itshintsha indlela yokuziphatha. Xa ulandelelano luyeka ngokuthembekileyo xa umntu eguqula, ubhala iisequence ezineenkcumo — kuba indlela yokusilela edangekileyo, ukulandela umntu osethengeile, iphelile.

Uqwalaselo lokuvuma lutshintsha into onokuyenza. Ukwazi ngokucacegileyo apho uluhlu luvela khona kuthetha ukuba wazi yimiphi imiqulu onokubhalela, kwaye impendulo idla ngokuba "ngaphezulu kwakucinga, kwaye hayi leyo".

Umbiko ococwa utshintsha izigqibo. Inyanga yokuqala ayinobuhlobo, kuba amanani mancinci. Inyanga yesibini ingcono, kuba iitesti ziqala kukuxelela izinto ezibonakala ziyinyani.

Ifunnel efanayo, iibhizinisi ezineInodwa eyahlukileyo

1IshopI-payment_made trigger. Injongo: iodolo yesibini.
2IklinikiI-booking_made trigger. Injongo: intlanganiso elandelayo ebhukishwe.
3I-SaaSI-api_event trigger — signup.completed. Injongo: ukusetyenziswa kokuqala okwenene.
4I-agencyZontathu, kwiiprojekthi ezintathu, kwenye inkcazo ye-funnel abayigcina kanye.
iYonke into enye ngokupheleleyoIilindi ezingafaniyo, iiyure zokuthula ezingafaniyo, iintsingiselo zenjongo ezingafaniyo, iingxelo ezingafaniyo.

Injini ayinandiphawuli umsebenzi owenza wona

Akukho nanye kwezi ichazayo wena?

Chaza into othumela ngayo namhlanye nakubani. Siza kukutshela indlela ebonakala ngayo apha, okanye ukuba ayidingi thina.

Thetha nomntu Zonke iitrigger kunye nezenzo